You have the talent.
I have the method.
I've built six of my own businesses over 20 years and
helped many other founders build theirs.
If you have a product, a career, or an idea
and don't know what comes next -
In the Press
Julia's expertise, brands and makeup have been featured in the industry's most respected beauty, fashion and lifestyle publications.
STRATEGY • DESIGN • AUTHENTICITY • STRATEGY • DESIGN • AUTHENTICITY • STRATEGY • DESIGN • AUTHENTICITY •
Strategic Advisory
I work with founders on the parts of the business nobody teaches you.
Together we figure out where you are,
what's most urgent
and where to start.
Brand & Positioning
Product & Supply
Visual Identity & Content
Sales Channels
Marketing & Launch
Pricing & Placement
The Method
I've built six businesses of my own over the last 20 years and
helped a wide range of colleagues build theirs.
Through that, I developed a method that works across all industries.
If you have a product, an idea, or a career change and
you're stalled on everything that comes after it,
you're not lacking talent. You're lacking a plan.
I built the plan, and that's what I'll give you.
What I've Built (to name a few)
Beauty Agency
Built and grew a boutique makeup and hair agency to a roster of over 30 artists in NYC and throughout the US.
Work spanned NBC Universal contracts, ABC, top tennis, basketball and football athletes, national commercial campaigns with brands like FILA, New Balance, full NY Fashion week teams with brands like Tom Ford, St. John, Brooks Brothers as well as huge bridal teams and event work with top Fortune 500 companies.
Construction Management Company
Construction management across historic restoration, renovation, and commercial builds. Certified builder for Rigid Building Systems - firehouses, barns, and equine facilities in New York and Florida - plus the Starbucks on the NYS Thruway and Art Basel gallery build-outs in Miami.
Beauty Product Line
Developed and produced the cult-following skincare line, B3 Balm, from formulation to shelf. Products were in celebrity artists' makeup kits within one month of launch, in spas and stores across the US and Canada within three months, including Make Up For Ever pro stores in two years. Press in Vogue, US Weekly, Bustle, Into The Gloss and many more.